ETL stands for “extract, transform, load” and refers to the process of integrating data from many different sources into one location, usually a data warehouse. This process has become especially important for companies as they use many different services to collect and manage data.
The company Grouparoo provides an open source framework that helps you move data between your data warehouse and all of your cloud-based tools. This process of moving data back from the data warehouse to the applications is called reverse ETL, and is important for things like marketing campaigns and customer service. It easily integrates with your developer’s tools and is free and easy to install.
In this episode we talk with Brian Leonard, CEO at Grouparoo.
This interview will also be published as a video episode on our YouTube channel.
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