Notifications have typically been an area of a product where building in-house has been the only option. However, building a best-in-class notifications system that delivers a great customer experience requires a significant investment when you start to layer in complexities like batching, cross channel orchestration, and user preferences. Chris Bell of Knock joins the show to talk through how Knock can solve the challenges with building an in-house product notification system, and free up engineering time in the process.
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