UX Research Call #11: User Journey Mapping

Jakub shared how he created a User Journey Map for Alby. He gave an intro to this useful format and explained why it is useful, and how it can be used to iterate on product designs.

00:07:30 Why do Journey Mapping
00:07:57 Typology
00:21:25 Examples of User Journey maps
00:28:10 User Journey map persona
00:41:35 Presenting user journey maps
00:46:04 Downsides of user journey maps

Issue:
https://github.com/BitcoinDesign/Meta/issues/440