What are the mental barriers that cause prospective consumers to drop off from interacting with an e-commerce business? How can we measure or estimate the worry caused by excessive forms, ads, and barriers to the content being sought. Another piece by @NickSzabo4 to add to our collection. Don't miss "Estimating and Minimizing Consumer Worry."
Check out this work and many more on Szabo's Blog:https://unenumerated.blogspot.com/2015/10/minimizing-consumer-worry.html
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