Bitcoin bank-ification / Do airdrops work? / Apple, Amazon & crypto

A new product from Gemini which allows custody customers to trade without moving their coins out of cold storage has sparked discussions about bankification that go all the way back to the beginnings of bitcoin. Meanwhile, Stellar announces a ~$120m airdrop to Keybase users prompting the question: do airdrops work? Have they ever worked? And if so, for what? Finally, on the occasion of Apple's most recent product event, what do we know about their crypto strategy? 

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