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Norma Chu: From Food Empire to Building a 10,000 BTC Treasury

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In this episode of Coin Stories, Natalie Brunell is joined by Norma Chu, Founder & CEO of DDC Enterprise, sharing her journey from building DayDayCook into a global food brand to adding Bitcoin to her company’s treasury.

In this episode: 

  • Building DayDayCook & early influencer success
  • Taking a company public
  • DDC’s Bitcoin treasury strategy
  • Bitcoin adoption in China & beyond
  • Fixing the broken money (and food) system

Follow Norma on X: https://x.com/cookingnorma 

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Coin Stories is powered by Gemini. Invest as you spend with the Gemini Credit Card. Sign up today to earn a $200 intro Bitcoin bonus. The Gemini Credit Card is issued by WebBank. See website for rates & fees. 10% back at golf courses is available until 9/30/2025 on up to $250 in spend per month. Learn more at https://www.gemini.com/natalie 

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Coin Stories is powered by Bitwise. Bitwise has over $10B in client assets, 32 investment products, and a team of 100+ employees across the U.S. and Europe, all solely focused on Bitcoin and digital assets since 2017. Learn more at https://www.bitwiseinvestments.com 

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Bitdeer Technologies Group ($BTDR) is a global leader in Bitcoin mining and high-performance computing for AI. Learn more at https://www.bitdeer.com

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Natalie’s Bitcoin Product and Event Links:

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This podcast is for educational purposes and should not be construed as official investment advice.

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