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Pix Brazil: UX Research Call #36

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Paulo Sacramento did an extensive study of Pix in Brazil. He shared his findings with the community on this call.

Background: In November 2020, the Brazilian central bank introduced Pix, a digital payment system. As of this writing, 32 months have passed since its launch, and more than 140 million Brazilians have embraced it and have used it at least once. In this remarkably short time, Pix has become the second most popular instant payment system in the world.
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