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Peter Paul Van Hoeken, FrontFundr

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Written by Alexandra Moxin



Peter-Paul Van Hoeken is Founder and CEO of FrontFundr, The New Capital Market, Canada’s leading online funding and investment platform connecting private companies to the investor community. Peter-Paul has over 15 years of experience in banking in Europe. After moving to Canada in 2010, he worked with several young companies and realized that there are no efficient channels for attracting capital and that most investors are locked out from investing in private companies. In 2013 Peter-Paul founded FrontFundr to connect companies with the wider investor community by using technology.



FrontFundr is the leading online funding and investment platform in Canada with a proven track record of successfully completing the first equity crowdfunding transactions in Canada. FrontFundr advocates an open and transparent market in which companies and investors understand the risks and potential returns (or losses). FrontFundr has developed a secure proprietary technology platform, and has strong relationships with all stakeholders including the provincial securities regulators in Canada, as a fully registered Exempt Market Dealer in eight provinces.



Peter-Paul also serves as a director on the National Board of the Private Capital Markets Association in Canada and as an advisor to the National Crowdfunding Association Canada.



We cover a lot about equity crowdfunding and democratic capital markets in this episode so get comfortable and hope you enjoy!



In this episode we cover




  • Peter-Paul’s background

  • What motivated Peter-Paul to start FrontFundr and a little bit about the company’s origin

  • Some of the goals FrontFundr hopes to achieve and plans for 2018

  • The FrontFundr platform and what makes it unique, its strengths and benefits

  • Some of FrontFundr’s closed deals and key raises

  • How FrontFundr used their own platform to raise capital and their new upcoming raise this February 27th

  • How the FrontFundr platform empowers investors to support and share the potential upside in early stage companies

  • Some of the challenges Peter-Paul faces as a CEO, from starting to growing the company, keeping pace with and on top of what’s happening the market

  • Emerging trends Peter-Paul sees in the capital and equity crowdfunding community

  • How FrontFundr will be utilizing cryptocurrency and AI in their platform

  • How to use the FrontFundr platform to research companies, create an investment portfolio and invest in 12 minutes

  • What sets FrontFundr apart from other funding platforms such as Kickstarter and Indigogo

  • Details about Peter-Paul’s upcoming speaking engagement at the NCFA 4th Annual National Crowdfunding Association Canada Conference, March 5th and 6th in Toronto

  • Questions and requests Peter-Paul has for our audience and how you can reach him



You can find out more about FrontFundr by going to their website, facebook and @frontfundr on twitter.



Look for Peter-Paul speaking at the NCFA 4th Annual National Conference in Toronto on March 5th and 6th and their upcoming campaign launch event, open to everyone, running February 27th through March!






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