Episode notes
A fast food chain integrated Bitcoin payments in a matter of weeks, and same-store sales went up 10%. That's not a marketing stunt. That's the flywheel starting to turn.
Will Reeves, CEO of Fold, joins Jordan to break down what Bitcoin adoption actually looks like for businesses right now, and why the companies moving early are building advantages that will be almost impossible to close later.
Join the UK Bitcoin Business Network here: https://bitcoincollective.co/bbn/
CONTACT JORDAN:
X: https://x.com/JayW132
LinkedIn: https://www.linkedin.com/in/jordan-walker-293955106/
Email: hello@bitcoincollective.co
CONTACT WILL:
LinkedIn: https://www.linkedin.com/in/will-reeves/
Website: https://x.com/willreeves
TIMESTAMPS
00:00 Intro — Every Business Activity Should Earn You Bitcoin
01:00 What Is Fold and How Does It Work?
06:00 Bitcoin Rewards — Meeting People Where They Are
10:00 Why Most People Get Into Bitcoin Through Skin in the Game
15:00 Will's Personal Bitcoin Origin Story
20:30 Fold for Business — How It Started
24:00 The Steak and Shake Bitcoin Bonus Programme
28:00 Will Businesses Start Rewarding Customers in Bitcoin?
32:00 Why the Infrastructure Flywheel Is Finally Ready
36:30 The Supply Chain Effect — Bitcoin Daisy-Chaining Through Industries
46:00 Fold Is Not a Bitcoin Treasury Company — Here's Why
49:30 "Bitcoin Is Not the Goal. The Life It Enables Is."
54:00 What's Coming Next for Fold and Bitcoin Business Adoption
READ OUR NEWSLETTER:
https://newsletter.bitcoincollective.co/
LISTEN / SUBSCRIBE:
Spotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eec
Apple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613
Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWN
YouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1
All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not financial, trading, or investment advice.
The Real Reason Smart Business Owners Are Moving Into Bitcoin Right Now
This Is What Bitcoin Adoption Actually Looks Like for Businesses
How a Fast Food Chain Used Bitcoin to Grow Same-Store Sales 10%
⸻
EDITED BY JAMES PEARCE
LinkedIn: https://www.linkedin.com/in/james-pearcesf/
Available now on YouTube and all major podcast platforms.
Will Reeves, CEO of Fold, joins Jordan to break down what Bitcoin adoption actually looks like for businesses right now, and why the companies moving early are building advantages that will be almost impossible to close later.
Join the UK Bitcoin Business Network here: https://bitcoincollective.co/bbn/
CONTACT JORDAN:
X: https://x.com/JayW132
LinkedIn: https://www.linkedin.com/in/jordan-walker-293955106/
Email: hello@bitcoincollective.co
CONTACT WILL:
LinkedIn: https://www.linkedin.com/in/will-reeves/
Website: https://x.com/willreeves
TIMESTAMPS
00:00 Intro — Every Business Activity Should Earn You Bitcoin
01:00 What Is Fold and How Does It Work?
06:00 Bitcoin Rewards — Meeting People Where They Are
10:00 Why Most People Get Into Bitcoin Through Skin in the Game
15:00 Will's Personal Bitcoin Origin Story
20:30 Fold for Business — How It Started
24:00 The Steak and Shake Bitcoin Bonus Programme
28:00 Will Businesses Start Rewarding Customers in Bitcoin?
32:00 Why the Infrastructure Flywheel Is Finally Ready
36:30 The Supply Chain Effect — Bitcoin Daisy-Chaining Through Industries
46:00 Fold Is Not a Bitcoin Treasury Company — Here's Why
49:30 "Bitcoin Is Not the Goal. The Life It Enables Is."
54:00 What's Coming Next for Fold and Bitcoin Business Adoption
READ OUR NEWSLETTER:
https://newsletter.bitcoincollective.co/
LISTEN / SUBSCRIBE:
Spotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eec
Apple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613
Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWN
YouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1
All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not financial, trading, or investment advice.
The Real Reason Smart Business Owners Are Moving Into Bitcoin Right Now
This Is What Bitcoin Adoption Actually Looks Like for Businesses
How a Fast Food Chain Used Bitcoin to Grow Same-Store Sales 10%
⸻
EDITED BY JAMES PEARCE
LinkedIn: https://www.linkedin.com/in/james-pearcesf/
Available now on YouTube and all major podcast platforms.
