Episode notes
Most people know Strategy as the company that keeps buying Bitcoin. But very few know how it actually works behind the scenes, the 15-person team, the financial instruments, and the model that's quietly changing corporate finance.
CJ from Strategy's finance team joins Jordan Walker to break it all down, from how they structure preferred equity products like STRC (Stretch) to why businesses sitting on short-term cash should be paying attention right now.
Join the UK Bitcoin Business Network: https://bitcoincollective.co/bbn/
CONTACT JORDAN:
X: https://x.com/JayW132
LinkedIn: https://www.linkedin.com/in/jordan-walker-293955106/
Email: hello@bitcoincollective.co
CONTACT CJ:
X: https://x.com/CJ_Bitcoin
LinkedIn: https://www.linkedin.com/in/jainchaitanya
CHAPTERS:
00:00 Intro
00:51 - CJ Joins The Bitcoin Team At Strategy
02:12 - What CJ Actually Does Day To Day
05:25 - Behind The Scenes On Saylor’s Messaging And Strategy’s Content
08:34 - What CJ’s Learned Working Closely With Saylor
11:22 - Why Strategy Uses AI So Aggressively
14:21 - How The Bitcoin And Software Sides Fit Together Internally
17:07 - The Big Picture Strategy Model Explained (Jesse Meyers Graphic)
24:27 - What Stretch Is And Why It Exists
27:27 - How Stretch Helps Strategy Buy More Bitcoin
31:07 - How The Stretch Dividend Rate Gets Set And Adjusted
34:43 - Stretch Vs Stablecoin Yield
38:44 - Why Stretch Could Be Strategy’s “iPhone Moment”
41:41 - Who Can Copy This Model And Why Size Matters
44:46 - Using Stretch To Build Products Outside The US
46:28 - A UK Bank Product Backed By Stretch
47:48 - Why Stretch Is Attractive For Businesses Holding Cash
50:07 - Bitcoin For Corporations Is Now Stretch
52:53 - Where To Learn More And What’s Coming Next
READ OUR NEWSLETTER:
https://newsletter.bitcoincollective.co/
LISTEN / SUBSCRIBE:
Spotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eec
Apple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613
Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWN
YouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1
All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not financial, trading, or investment advice.
⸻
EDITED BY JAMES PEARCE
LinkedIn: https://www.linkedin.com/in/james-pearcesf/
Available now on YouTube and all major podcast platforms.
#Bitcoin #Saylor #Strategy
How the World's Biggest Bitcoin Company Actually Works
CJ from Strategy's finance team joins Jordan Walker to break it all down, from how they structure preferred equity products like STRC (Stretch) to why businesses sitting on short-term cash should be paying attention right now.
Join the UK Bitcoin Business Network: https://bitcoincollective.co/bbn/
CONTACT JORDAN:
X: https://x.com/JayW132
LinkedIn: https://www.linkedin.com/in/jordan-walker-293955106/
Email: hello@bitcoincollective.co
CONTACT CJ:
X: https://x.com/CJ_Bitcoin
LinkedIn: https://www.linkedin.com/in/jainchaitanya
CHAPTERS:
00:00 Intro
00:51 - CJ Joins The Bitcoin Team At Strategy
02:12 - What CJ Actually Does Day To Day
05:25 - Behind The Scenes On Saylor’s Messaging And Strategy’s Content
08:34 - What CJ’s Learned Working Closely With Saylor
11:22 - Why Strategy Uses AI So Aggressively
14:21 - How The Bitcoin And Software Sides Fit Together Internally
17:07 - The Big Picture Strategy Model Explained (Jesse Meyers Graphic)
24:27 - What Stretch Is And Why It Exists
27:27 - How Stretch Helps Strategy Buy More Bitcoin
31:07 - How The Stretch Dividend Rate Gets Set And Adjusted
34:43 - Stretch Vs Stablecoin Yield
38:44 - Why Stretch Could Be Strategy’s “iPhone Moment”
41:41 - Who Can Copy This Model And Why Size Matters
44:46 - Using Stretch To Build Products Outside The US
46:28 - A UK Bank Product Backed By Stretch
47:48 - Why Stretch Is Attractive For Businesses Holding Cash
50:07 - Bitcoin For Corporations Is Now Stretch
52:53 - Where To Learn More And What’s Coming Next
READ OUR NEWSLETTER:
https://newsletter.bitcoincollective.co/
LISTEN / SUBSCRIBE:
Spotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eec
Apple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613
Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWN
YouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1
All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not financial, trading, or investment advice.
⸻
EDITED BY JAMES PEARCE
LinkedIn: https://www.linkedin.com/in/james-pearcesf/
Available now on YouTube and all major podcast platforms.
#Bitcoin #Saylor #Strategy
How the World's Biggest Bitcoin Company Actually Works
